Marketing researches. Cross Insights

Market reports

Cosmetics online market 2021

The present study investigates the segment of online stores of cosmetics. The report includes stores that specialize in selling makeup and skincare, perfumes, products for manicure, pedicure and make up artists. In 2021, 231 million orders worth 211 billion rubles were placed in in the TOP 1000 cosmetics online stores. The average check was 915 rubles.

eCommerce Market 2020

We counted all numbers regarding the internet commerce in Russia, and created the most comprehensive knowledge base of the Russian market online and retail.

E-commerce in Russia 2019

Online B2C in Russia: online sales, growth drivers, growth acceleration. Russian C2C ecommerce: C2C sellers (profile, geography, interregional), C2C product categorie. Retail online export of goods: structure, revenue dynamics, roduct categories.
Ecommerce ecosystem 2019. Tech trends in retail

The State of the Online Book Market in Russia 2018

The study examines the online market of books excluding eBooks and audiobooks. It does not assess book sales by department stores (a store that sells products from various categories, each of which occupy less than 75% of the store ’s total sales). We have, however, included a slide present ing book sales from the largest Russian department store Ozon.ru. This research also excludes book sales from foreign online stores and marketplaces.

The State of the Online Sports Market 2018

The report examines sporting goods online market, i.e. online retailers selling sporting equipment, clothing and shoes, camping and outdoor activities goods, fishing and hunting equipment (including weapons).

For the year 2019, online retailers of sporting goods (41 retailers making eCommerce TOP1000 list) received 6,1 million orders amounting to 26,2 billion rubles The average order value (AOV) was 4 290 rubles .

Multi-Category Online Retailers: The State of Russian Market

The study examines the online market of multi category online stores a store that sells products from various categories, each occupying less than 2 /3 of the store ’s total sales.

Revenue, orders, average order value, market dynamics, conservation, top10 market players.

IAB Russia Digital Advertisers Barometer 2018

We are presenting you the IAB Russia Digital Advertisers Barometer 2018. This study introduces advertisers’ view on the online advertising market, its development and dynamics as well as market tools. The 2018 study is already the fifth in a row. The long-term nature of such a study illuminates changes in opinions and perceptions of advertisers concerning the possibilities and the role of interactive advertising.

Auto Goods Online Market

The report examines auto parts online market, i.e. online retailers selling auto and moto parts, tyres and wheels, car electronics, auto accessories and tuning details.

For the year 2019, online retailers of auto parts (82 retailers making eCommerce TOP1000 list) received 14 4 million orders amounting to 67 9 billion rubles The average order value (AOV) was 4 720 rubles .

Russia’s Online Economy : How Residents of Large and Medium-Sized Cities and Small Settlements Make Purchases, Payments and Earn

The fifth jubilee research of the Russian e-commerce study. According to the results, e-commerce continues to grow each year through engaging millions of new users into the purchases, sales, payments and online transfers, as well as through diversifying and deepening this engagement.

The State of Online Grocery Stores in Russian

The study examines online grocery stores. The report covers the online sales of Russian food retailers through websites and apps owned or operated by Russian legal entities. It does not include inbound or outbound crossborder sales. Nor does it cover meal delivery services and food sales by multi category online retailers (like Ozon).

Grocery online market size, market dynamics, conversion, top10 market players.

The State of the Online Sports Market 2018

E-commerce in Russia 2018. Annual report

Online audience in Russia, b2c and c2c markets, online retail import, online retail ecport, e-commerce logistics, mobile shopping, product categories, online storeies, online shoppers in Russia.

Fulfillment for e-commerce 2017

Overview of the Russian fulfillment market. Main figures and trends of the market. Description of fulfillment as a service. The scheme of the life cycle of the order, including processes that can or cannot be outsourced to the contractor. Company profiles.

eCommerce and ePayments markets in Russia : trends, analytics, perspectives

Annual research reveals the current state of the Russian ecommerce market that is branching out into new territories, with the growth of p2p (peer to peer) transactions and a steady rise of cross-border selling, including purchases from foreign countries in Russia

Russian eCommerce Market 2014

Our task was to clarify our current knowledge about the Internet-retail: its market volume, number of customers, average check, number of purchases, share of prepaid orders, payment methods and delivery, regional distribution, etc. and, of course, to understand the attitude of consumers to online shops and online shopping.